Whether you’re just starting out or you’ve been in the game for years, it’s no secret that building relationships, trust, and standing out as a thought leader are the keys to success as an agent. Especially in your local market. With the rise of AI in 2024, savvy agents have access to more marketing channels than ever before. Some agents will embrace the change and take advantage of new tools, and others won’t and will fall behind those that do has access to more marketing channels than ever before. While billboards, direct mail, and yard signs may have been the previous go-to option, agents can now reach thousands of leads with one well-crafted social media post.
In today’s world, quality content and marketing is so important. While we agree that posting anything is better than nothing. Even if your content isn’t perfect on day one, it’s best to learn the basics to best represent yourself and your brand. The good news, social media doesn’t have to be hard, especially with the rise of AI content tools built specifically for realtors. After helping hundreds of realtors with their content, here’s our 5 most common mistakes and how to fix them.
Believing that One-Size-Fits-All
Content that appeals to everyone often captivates no one. That’s why when we’re talking about marketing for real estate agents, it’s important that you focus on the ideal customer. In marketing we call this “Targeted Content”. Your ideal client can be anyone from local first-time home buyers to retirees looking for their dream vacation home.
The Fix: Tailor your content to reflect the unique needs and desires of your target demographic. Start thinking about how your ideal client would be experiencing the problem, think about how this is affecting their lives, and how they would describe the problem. From there you can start to create content that addresses their specific pain points, which will have a higher likelihood of resonating with them. Pro tip: Don’t know where to start? try using our RealEstateContent.ai’s client pain points tool to generate content that’s automatically targeted for your ideal client.
Posting and Ghosting
Engagement is a two-way street. If you’re not interacting with your audience, you’re just a broadcaster. When your audience sees that you care about them, they will care about you! This one isn’t rocket science, it’s just good old-fashioned hustle.
The Fix: There’s no silver bullet when it comes to engaging with your audience, just have the discipline to understand that every single interaction needs a response. Did somebody new follow you? Go and like a few of their posts. Did someone comment on your most recent post or like your most recent story? Go and acknowledge it.
Dedicate time to respond, comment, and truly engage with your community. We recommend you engage with your followers at least once a day. This can be anything from liking a story post to commenting on a picture. Engaged followers become dedicated clients.
Ignoring SEO
SEO (Search Engine Optimization) is a phrase we hear all the time but can be complex to fully understand. To keep things simple, imagine SEO as going out of your way to make sure that you have the biggest possible digital billboard pointing people to your website and services. Basically, having good SEO allows your website, listings and contact information to display higher in online search results. This increases your chances of acquiring leads by displaying your information to more people.
The Fix: We recommend Incorporating basic SEO best practices to ensure your content gets the visibility it deserves. This means making sure that your titles are addressing specific audiences and questions. Making sure that you have the smartest keywords, and making sure that connect other relevant blogs through hyperlinks (this is called backlinking). A well -crafted blog post about a relevant topic can become a major traffic source for your website. Pro Tip: SEO is complex, if it’s not something you can dedicate the time towards, RealEstateContent.ai will write and optimize your blogs for you. Too busy to write articles yourself? Try our SEO optimized blog writer.
Using Visuals from the Stone Age
A picture is worth a thousand words, but an outdated one might send the wrong message. First impressions matter. Make sure your images clearly convey the message you are trying to send.
The Fix: Highlight local attractions, home improvement tips, and informational carousels for prospective home buyer and sellers. Avoid the don’ts: Skip the blurry shots and stock photos. Use fresh, high-quality images that reflect current styles and trends. If you’re not a natural photographer, you can also use the image generation feature on RealEstateContent.ai to create the perfect image your audience will love!
Overlooking the Power of AI
Yes, AI is here, and it’s not just for tech geeks. Think about the days when realtors used to say they would never get a cell phone because they had their pager. Real Estate is traditionally an industry that is slow to adopt new technologies. This is great for new realtors who do choose to adopt new tech, but it’s a major risk for those who refuse to adapt. Realtors are using AI for everything from emails to content generation to lead gen. Think of it as just another great marketing tool here to make your life easier!
The Fix: Embrace AI tools, like REC for content creation and scheduling, to stay ahead of the game and to save yourself a ton of time.
Building an online presence is crucial – and it’s best to learn from others mistakes before committing to your own content strategy. But like we said before, anything is better than nothing! 2024 is the year to start taking your social content seriously, that’s why our social media software is 42% off when you purchase an annual plan.
It’s time to get your content working as hard as you do.
